Overseas Contractor

Principal Personalization Business Performance Analyst About the Role Were looking for an experienced Principal Business Performance Analyst with a focus on Personalization Analytics and Digital Marketing Analytics to join our Marketing Technology team As a key member of the team youll dig through usercentric personalization experiences to evaluate their impact on key performance metrics extract actionable intelligence from a content search index and behavioral event data layer to inform platform improvements and deliver insights from affiliate partnerships that drive incremental conversion growth Youll operate in a fast-paced environment spanning iOS Android Mobile Web Desktop and OTT surfaces and will have access to Claude AI as a daily productivity partner to accelerate analysis documentation and insight generation What Youll Do Data Driven Strategy Use advanced analytics SQL Python R to provide actionable insights that help shape personalization affiliate marketing strategy and business decisions Design Analyze Tests Lead AB and multivariate testing to optimize affiliate offers landing pages and user experience to boost engagement and conversions Customer Segmentation Attribution Develop segmentation models to target the most valuable customers and implement digital attribution strategies to evaluate campaign effectiveness across affiliate partners Reporting Dashboards Build and manage data visualizations and performance dashboards Tableau Data Studio to track affiliate KPIs ensuring teams have clear insights on performance and opportunities for optimization Collaboration Across Teams Advise Marketing Product and Tech teams on opportunities to enhance affiliate partnerships optimize user journeys and improve overall funnel performance Optimize Affiliate Campaigns Analyze affiliate performance data identify areas of improvement and make recommendations to increase conversion rates and maximize ROI across various affiliate channels Affiliate Relationships Work closely with affiliate partners to analyze data and performance trends ensuring alignment with overall business objectives Personalization Feed Analytics Evaluate algorithmic content feed performance dwell affinity content freshness team affinity user history saturation and behavioral signals Partner with Product Engineering to assess how feed algorithm changes affect KPIs pagessession video starts return rate subscription conversion Lead AB and multivariate tests to optimize feed ranking and content mix across platforms iOS Android MWeb Desktop OTT Predictive Metrics Incremental Measurement Move the team beyond lagging indicators Uniques Visits Time Spent Video Views LTV toward a predictive measurement framework Develop RPM modeling userlevel economic value signals and incremental lift frameworks to isolate the true impact of personalization and marketing Surface engagement quality metrics dwell affinity content saturation and session depth Search Index Event Data Analytics Work directly with a content search index Open Search Elasticsearchstyle holding article video and social feed metadata backed by a graph content model Integrate behavioral event log data from an internal collection system with Adobe Analytics and Kochava instrumentation into BigQuery Define extraction patterns from search index APIs into analytical tables collaborate with Engineering and BI to architect the data pipeline Data Warehousing Infrastructure Architect dimensional models Kimball methodology for business KPIs optimizing for insight fidelity cost and query speed Own documentation of data models schemas and analytical logic across Confluence JIRA and GitHub Affiliate Marketing Analytics Provide actionable insights from affiliate partnership data to drive incremental conversion growth Develop segmentation models digital attribution strategies and KPI dashboards Tableau Google Data Studio What You Bring Required Bachelors or Masters in Statistics Data Science Economics or related quantitative field 6 years in data analytics preferably within digital media streaming or consumer platforms Advanced SQL hands-on with cloud data warehouses Google BigQuery AWS Athena AWS Glue Deep expertise across web app analytics platforms Adobe Analytics Kochava or similar across App MWeb Desktop and OTT surfaces Experience with search index or document store data Open Search Elasticsearch or similar APIs Demonstrated data warehouse design experience Kimball dimensional modeling strongly preferred Experience designing and analyzing AB and multivariate tests in a live product environment Strong data visualization skills Tableau Google Data Studio Excellent documentation consuming complex technical specs and producing cros